When we heard that Ashley Graham had a new lip collaboration in the works with Revlon, we knew it'd be flying off the shelves before you could say 'supermodel'. After all, with her inspiring body positivity and campaign for better inclusivity - not to mention the massive success of her first makeup line - she's doing the most to make beauty accessible for all.
Judging by the runaway success of her new release, the Revlon ambassador is still as in demand as ever, with the the limited-edition collection Never Enough Unapologetic lip kit selling out in a mere four hours after the model debuted her new line.
Taking to her Instagram to announce the news on Wednesday, Graham unveiled the in a cute tutorial, although we were sold on the name alone, tbh.
"I’m so happy that you guys loved my last lip kit,” she begins in the video. "I can’t believe it actually sold out. So, I wanted to bring you another one. This is called Unapologetic and I’m going to put it on myself."
She then proceeds to shows off a trio of products in the new three-piece set, including the Ultra HD Matte Lipcolor in You’re Everything (a dark red), Ultra HD Matte Metallic Liquid Lipcolor in Better Than Ever (a shimmery pink) and ColorStay Lip Liner in Good. Great. Gorgeous (a matching red).
The 31-year-old, who was named as Revlon's first ever plus-size spokesmodel in January 2018, then proceeds to apply the lip kit, explaining a few tips that she learnt from her makeup artist Katie Hughes.
After lining the perimeter of her lips with the ColorStay Lip Liner in Good, going a little outside the natural line for a "juicier" effect, Graham then applies the the Ultra HD Matte Lipcolor in You’re Everything, using her finger to seamlessly distribute the colour.
Lastly, she adds a few dots of the Ultra HD Matte Metallic Liquid Lipcolor in Better Than Ever in the centre of her lips to finish off the look. "I look like a ’90s supermodel, honey!," she says, admiring herself in the camera. "And so can you!"
Fans certainly wanted to get their supermodel on, promoting Revlon to rearrange a restock of the on Walmart within just a few hours.
Feeling bereft that the UK has no Walmart? If you've got Amazon Prime membership, you can the lip kit to be first in line when it comes in stock.