Remember that crazy phase where social media was just photos of people's £3 meal deal lunches? Well, it happened all over again - only this time, chicer.
Boohoo announced the launch of a clothing 'meal deal' recently and people went wild for it. That's right; our favourite sandwich/drink/snack combo was officially translated into clothing and for a not-so-shabby price of £30, you could bag yourself a new dress, bag and pair of shoes.
The innovative deal got tonnes of positive feedback from students and fashion fans alike.
People lauded the offer on social media and rushed to get their hands on the thrifty collection. In fact, it was so damn popular that it's back again.
The online giant is offering shoes as a 'starter', a dress for a'main', and a handbag for 'dessert' - all for £30.
Although only selected items are included in the deal, it's not just made up of unpopular clothes they're trying to get rid of, and there are actually some pretty chic mix-and-match looks to be had with an average saving of £17.
However, the brand has come under fire by activists who say it could well be promoting fast fashion.
One Twitter user wrote: “It can’t just be me that finds that Boohoo £30 ‘Meal Deal’ a disgusting audacious display of throw-away consumerism. Imagine the environmental and human impact just so you can have an outfit you’ll wear once or twice.”
In response, Boohoo told FEMAIL that it 'acknowledges its responsibility to be a sustainable business', but added: 'We do not apologise for offering our customers great prices.'