Every so often, a product becomes so cult that wearing it at the same time as your friend/colleague/mum isn't embarrassing but, rather, a bonding experience. E.g. the Nike Air Max, or Gucci logo belt.
This season, unfortunately for our pursestrings, the piece everyone is bonding over is the Dior Saddle Bag.
Ringing in at a healthy £2,100, it's one for the devoted fashion fans.
According to global fashion search platform, , the nostalgic piece has become the hottest women's product (not just handbag!) of the last financial quarter.
Having gone big on a social media campaign, on July 19 - the day it re-launched - over 100 hugely popular global influencers posted an image of themselves modelling the bag.
As a result of the campaign, searches spiked 957% in 48 hours, with customers looking for both pre-owned vintage Saddles and the new Dior designs.