Every so often, a product becomes so cult that wearing it at the same time as your friend/colleague/mum isn't embarrassing but, rather, a bonding experience. E.g. the Air Max, or logo belt.
This season, unfortunately for our pursestrings, the piece everyone is bonding over is the Dior Saddle Bag.
Ringing in at a healthy £2,100, it's one for the devoted fashion fans.
According to global fashion search platform, , the nostalgic piece has become the hottest women's product (not just handbag!) of the last financial quarter.
Having gone big on a social media campaign, on July 19 - the day it re-launched - over 100 hugely popular global influencers posted an image of themselves modelling the bag.
As a result of the campaign, searches spiked 957% in 48 hours, with customers looking for both pre-owned vintage Saddles and the new Dior designs.