Insta-famous beauty brand Drunk Elephant is coming the UK (cue mass hysteria)


07 Sep 2018

Forget a bricks and mortar store and lucrative marketing campaign, the single quickest way to boost your beauty brand right now is on the 'gram.

Kylie Cosmetics, Fenty Beauty and Glossier all found their fame on your grid and now we're all going to be falling drunk in love with this US brand.

If you're an avid grammer like us, you'll no doubt have noticed Drunk Elephant popping up all over your feed. The bad news for beauty junkies? It's only available in the US. Until now.

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Drunk Elephant will launch at Space NK and Cult Beauty on October 3 and thousands of beauty aficionados are already rushing to join the waiting list at

So what's all the hype about?

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Clean skincare is at the heart of this colourful brand, with zero toxins, ‘question mark ingredients’ or ubiquitous marketing jargon. Major beauty brownie points from us.

Drunk Elephant is all about being a ‘clean-clinical’ brand – natural, but with clinical results. And it’s no wonder they’re building a cult following on the ‘gram: think envy-inducing shelfies, relatable memes ('Do you ever stress about money then accidentally order more clothes?') and, of course, their range of picture-perfect white products with brightly-coloured lids.

We're yet to get our hands on any of the goodies but judging from our Insta friends over the pond, the Babyfacial is set to be the most iconic buy.

It's a pro-quality AHA/BHA “facial” that resurfaces to reveal greater clarity, improved skin texture and tone and a more youthful radiance. Think of it as an extra nudge for stubborn, dull skin (in other words, it’ll knock your cells off).

Watch this space for more info.

We are #drunkinlove.