When it comes to the most desirable jobs on the planet, ‘influencer’ has to rank pretty highly. Who wouldn’t want to travel the world, stay in stunning locations and be treated to endless freebies in return for a few pics and paragraphs?
For , skinfluencer status was achieved after landing her first job as a beauty editor. Access to a constant stream of beauty launches, information and experts equipped Emma with the tools she needed to overcome her own battle with breakouts. However, it was sharing her skin solutions with the public that really kicked her career into gear.
Emma’s blog started as a passion project in 2009. Since then, her beauty knowledge and creativity has spilled across social media, catching the attention of countless brands who regularly commission Emma as a freelance writer and photographer, and – of course – to test out the occasional product. Living. The. Dream.
So, what does someone who writes about beauty for a living actually pick up when push comes to pump? Which treatments does she swear by, and what are the hair and skincare secrets we won’t spot on social media? GLAMOUR steps inside Emma Hoareau’s beauty cabinet to find out.
My formula for great skin is steeped in science
I have hypersensitive skin so I try to stay away from skincare that contains essential oils. People assume all oils are nourishing, but essential oils are actually natural irritants and – for me – they cause my skin to dry out. Trying new products is part of my job, but understanding the ingredients and knowing which ones to avoid gives me the freedom to switch up my skincare without fear of a reaction.
When it comes to hair, I don't mess around
My hair is wavy, and loading on harsh chemical products can mess that up. I even avoid heat protection. It may seem like a weird thing to do, but I like the extra volume I get from leaving this step out. As you can imagine, I’m pretty cautious when it comes to hair colouring. That was, until I tried . I think of my scalp as an extension of my skin, so keeping it healthy and hydrated is very important. Only Love has a kind formula with no ammonia, silicone or alcohol*, which is great. The shade is perfect for me too. I’ve had so many compliments on my hair since using it. When people ask where I got my colour done they are surprised when I say I did it myself at home! It’s one hair product I’ll definitely be using again.
A select few have my seal of approval
One of my all-time favourite masks is . I use it every week. It’s resurfacing, but great for sensitive skin and leaves my skin feeling so soft. Another favourite is . Everyone needs hydration in their routine and this is my go-to hyaluronic acid serum for day, while , keeps my skin quenched at night. I wear SPF under my makeup every day, even when I’m in London as UV damage is such a major cause of skin ageing – my favourite SPF is . For my body, I love – the products smell great and have aesthetic appeal on the shelf as well. Hair wise, I really like shampoo and conditioner. There are so many great scalp products at the moment, and looking after my scalp is really important, especially in winter. I love , £24, and – such a great product and it feels so nice to actually scrub your scalp. I had one signature scent as a teenager – Lolita Lempicka EDP, £35, which is where the name of my blog comes from. Now I enjoy trying new scents more often and mixing things up. My favourites at the moment are , £105, , £120, and .
Vitamins and supplements keep my breakouts at bay
I love supplements. Recently I’ve been trying . They’re packed with probiotics and vitamins and have everything you need in one. They have different focuses too, for instance there’s one for breakouts, and another if you live in the city – I find that super handy as it saves me having to figure out what my skin needs. The main thing I look out for in any skin supplement is probiotics. Great skin is a reflection of a healthy gut, and probiotics help achieve that. Another tip I swear by is to take a magnesium supplement in the evening. I’m susceptible to hormonal breakouts, and magnesium helps to prevent these by calming the adrenal gland. It chills your muscles and your mind as well, so, win win!
Gadgets make me tick
I love tools! I use a body brush before every shower. It’s great for circulation and is the only thing that actually made my cellulite disappear. I love jade rolling and have a rose quartz gua sha too – these are great to use in the morning to rid the skin of toxins and depuff the face. When I apply products, I use my hands to massage and knead my skin, paying particular attention to my cheeks and jaw as this is somewhere I hold a lot of tension. Normally, I would go to a salon for LED but recently I’ve been trying the , and I’ve been seriously impressed. After just three minutes a day, it’s helped with breakouts and my spots have healed faster, too.
There's just one treatment I rave about
I’ve had three rounds of microneedling, which has completely transformed my skin. It’s honestly the best thing I’ve ever done, and it finally helped me get rid of my acne scarring. The procedure encourages your skin to produce loads of collagen, and I saw the effects of that almost immediately. My skin looked rested and plumped out, as if I had really amazing fillers.
Products change, but my skeleton routine stays the same
Each morning, I cleanse my skin with a gentle milk or gel cleanser, then I use a vitamin C serum, followed by an eye cream, hydrating serum and then a water-based gel moisturiser and SPF. Throughout the day I love to mist my face to refresh my skin and feel more awake. Recently I’ve loved using an SPF hand cream as well. Hands can get neglected, but they’re one of the first indicators of aging. At night, I remove makeup with a balm cleanser and a muslin cloth, then rewash with my morning gel or milk cleanser. I use an exfoliating acid pad to lift away any remaining gunk, or retinol – but never both together, then I go in with a hydrating serum, eye cream, oil (if my skin is feeling a bit dry) and then a moisturiser to lock it all in. If all else fails, an insanely glowy primer under makeup is my trick for faking good skin.
Schwarzkopf Only Love is available nationwide at Superdrug, RRP £6.79