As much as we're obsessed with our Urban Decay eyeshadow palette, there's no denying that creating a sultry, smokey eye is easier said than done. Where do you start? How many colours should you use? And how on earth do you go about blending?
Even for seasoned beauty lovers, nailing your eyeshadow can be tricky - and that's without the messy makeup bags, dirty brushes and fall out on our freshly applied foundation. Little wonder we revert to our trusty eyeliner when our willpower starts to fade.
The news that the world's first stick-on eyeshadow has finally launched in the UK, then, is quite literally putting some much-needed sparkle back in our lives.
Majic Beauty's is the first transferable eyeshadow of its kind that uses a heat-sensitive applicator to apply makeup to the eyelid in one swipe.
The clever product is now available in a spectrum of colour combinations on Amazon, such as from Autumn Fall (earthy browns and gold) and Double Mint (metallic greens) to Monte Carlo (candy pink) and Romantic Sunset (reds and bronze), which are all available to buy in either matte or shimmer.
The eyeshadow itself is formulated with super fine grade pigment particles to create a rich, long-lasting colour, while the applicators are totally biodegradable, meaning your quest for the perfect smokey eye is kind on the planet, too.
Judging by the glowing reviews on Amazon, the instant eyeshadow definitely makes good on its promises.
"I love these. I can’t do eyeshadow, in fact I can’t do makeup. These were so easy to use with fantastic results. So much so, I need them to design a full face makeup mask. I’d highly recommend," one reviewer commented.
"Great product. I'm a makeup artist and could recommend for everyone from beginners to pro in makeup. Very easy and fun to apply on," wrote another.
At £5.99 a pack, eyeMajic's genius product is a total beauty bargain - not to mention they only take ten seconds to apply, so you can perfect your Instagram pics before your night out. Sold.