Platinum+ Styler, £175,
The newest addition to the ghd family is the world's first 'smart' hair straightener. What the hell does this mean, you ask? Well, it supposedly responds to your hair and the way that you style (through a series of smart-sounding sensors), controlling heat more effectively and predicting your personal hair needs. Rather than just frying it at a constant heat the entire time, it monitors the heat 250 times per second (yeah, seriously) to keep it at a safe temperature reaching no more than 185°C. The new technology is said to give not only better results, but stronger, healthier hair.
Samantha, Deputy Beauty Editor
GHD PLATINUM+ STRAIGHTENER REVIEW:
Ever since glass hair was given a name, I've been looking to get back into the straight hair game. Having ditched heat styling pretty much as soon as I went blonde, I've missed the sleek, straight strand look I wore pretty much the entire time I was at University.
But having kept the same straightener since then, the results just were not up to scratch. It would take minimum half-an-hour to straighten every section of my hair, and even when I was done, it would always look dry, with some crunchy-textured ends.
Glass hair is the new trend celebs are obsessed with
As soon as I lifted the new ghd Platinum+ out of the box, I could feel it in my waters that this would be a gamechanger. I chose the black styler for extra drama (it also comes in white).
I plugged it in and almost before I could bend back up from reaching the powerpoint, it made the second ding to signal it was already heated and ready to glide. 20 seconds, people. That's how quickly this bad boy heats up.
Cockily, I section my hair into only two, top and bottom. I started with the loose lower section, grabbing groups of about five centimetres wide to straighten. The platinum+ did its duty in just one stroke, and I didn't have to go over the same section twice.
For the top section of my hair, I kept a little of my side-sweep tied out of the way, as it's my crown jewels and I wanted to save it to the end. But the rest of it was whizzed through in seconds and I could tell at this point that the straightener was completely controlling all signs of frizz. In fact, my hair looked quite healthy and shiny, as well as straight. It never once felt like it was being scorched, it seemed like the heat was just enough to do a sleek styling job, but nothing more.
One last stroke and I was done in about 10 minutes, and that was being pretty meticulous to make sure I had a good after shot.
The speediest heat up and styling time I've ever experienced. But the most impressive thing was how shiny and glossy my hair looked. It didn't feel any drier than before; in fact, it felt way more manageable. I still had to be careful with the heat on my fragile baby hairs, but other than that it's the most unscathed my hair has ever felt after straightening.
Super poker straight hair is officially a thing again.