Nothing gets the beauty buffs more excited than a surprise product launch from Glossier. Whether it's an extension to their existing cleanser range, their unique perfume, or their first-ever mascara, Glossier never fails to excite and intrigue.
So, imagine our unadulterated delight when the beloved beauty brand suddenly announced that they are launching an entirely new brand. Founder Emily Weiss took to her Instagram page to reveal a sneak peek of , the second brand from Glossier Inc. On the post, which featured only an image of a spinning 'G' from the brand's logo, the beauty mogul said that Glossier Play will launch in March 2019, "after two years of creation and a lifetime of being inspired by fun and freedom."
She ended the heartfelt post with a tribute to her team, stating, "words cannot describe how proud I am of this team, and how excited I am for you to begin again with us." And a couple of weeks after her revelation, Glossier Play is here!
The team has been working on Glossier Play for over two years, obsessively nerding out over formulas, searching the world (literally) for the best materials, and finessing shades until they were just right. With Glossier Play, the makers say you'll find colours you’ve never seen before, luxurious textures that move with you, and products that breath excitement back into your makeup routine.
Glossier Play is launching with four products, 28 shades, and two tools.
There's Colorslide: A color-true gel eyeliner pencil that lasts all day and all night, Vinylic Lip: A high shine lacquer in an easy-to-use click pen format, Niteshine: A buildable pearlescent highlighter with precision doe-foot applicator and Glitter Gelée: A one-step glitter gel that creates an instant multi-dimensional, jewelled effect.
The two tools are Blade, a high tech sharpener, and The Detailer, a precise applicator designed for Glitter Gelée.
So major. We will give them a whirl as soon as they land on our desk and let you know what we think.