Kendall Jenner is rumoured to be launching a beauty line

Is it too early to be excited?

10 May 2019

This just in: Kendall Jenner has officially filed a trademark patent for her own beauty brand.

She is yet to say a thing publicly but according to the sleuths at , she has filed a trademark for "Kendall" and "Kendall Jenner" with the United States Patent and Trademark Office. Both trademarks filed apply to beauty products including perfume, bath gels, body creams, cleansers, masks, deodorant, lip gloss, nail polish and hair care. We can only deduce that the highest paid model in the world is about to launch her very own beauty brand.

She's not the first of the Kardashian-Jenner clan to do such a thing, of course. Her sister, Ms Kylie Jenner, launched Kylie Cosmetics, home to the infamous and extremely lucrative lip kits that have helped make her a billionaire. Kylie Cosmetics is currently valued at US $900 million. Kim Kardashian West has KKW Beauty, which is worth US $100 million as of last year, according to Forbes. We've also just recently found out that Kylie and Kim will be collaborating on a perfume range.

Kendall Jenner is perfectly poised to launch a range of beauty products. She has dabbled in the industry already, partnering with oral care brand Moon to release a teeth whitening pen in extremely Instagram-friendly packaging. She is the official face of acne brand Proactiv and she was the face of Estee Lauder's millennial beauty line, Estee Edit, until that ended. She also works with her sister, Kylie, on the Kendall + Kylie clothing range, so she does have some entrepreneurial experience on her CV.

We put our money on the official announcement coming soon via every Kardashian-Jenner's favourite social media platform: Instagram. Stand by for more details.