Well, it's about time Kendall Jenner had a beauty product to sell. Her lil sister, Kylie, has been keeping our lips lacquered with her outrageously popular lip kits for ages and now, Kendall had decided to look after our pearly whites.
Kendall has just announced via her Instagram that she has launched her own oral care products as a collab with Moon Oral Care. Here she is, aptly demonstrating how to use some of it.[ id="Bwmxkn0DK_O"]
Kendall worked with Moon founder Shaun Neff to develop a line of squeaky-clean, attractively packaged oral products. They are, of course, extremely Instagram-friendly, with a minimalistic, black and white aesthetic that works a dream on social media.[ id="1120741251219972097"]
She's especially proud of the Kendall Jenner Teeth Whitening Pen, which features “carbamide peroxide to provide instant brightening and whitening over time". It's vegan and the company do not test their products on animals. It's apparently made of Kendall's favourite natural ingredients: lavender oil, strawberry extract and honeysuckle flower. Frankly, it sounds delish.
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"It was really cool being part of the whole process," Kendall says in a behind-the-scenes video on Moon's Instagram page. "It was really based on oral beauty and the aesthetic thing." You can watch as Kendall squeezes a weird amount of toothpaste onto a toothbrush and then explains how happy she is to be involved with this whole thing in this video.
Alongside the Kendall Jenner Teeth Whitening Pen, you will also find a peppermint, fluoride-free stain removal toothpaste, a peppermint charcoal-activated toothpaste, matte-black toothbrushes, mint flavour floss picks and regular minty string floss. The whole range has been ethically sourced.
We now obviously await the inevitable collab between the Jenner sisters. Vegan peppermint flavoured lip kit, anyone?