has launched a new digital campaign for its annual White Ribbon For Women initiative to combat gender-based cyberbullying amongst young people, an issue that affects one in four young people with 75% of girls and women reporting online abuse worldwide.
The campaign, which runs from 16 to 30 November, calls for social media users to take a stand to online harassment they encounter on any platform, supporting the person attacked by turning the hate ‘into something empowering’ rather than staying silent, via the hashtag #IDontSpeakHater.
So, what is considered cyberbullying? Name-calling, harassment, identity theft, hacking, non-consensual pornography (revenge porn), stalking, “slut-shaming” and threats are all considered to be acts of cyberbullying.
While making threats online is becoming a criminal offence, internet anonymity means online bullying has become a huge global issue. It can happen 24 hours a day, seven days a week and, as everyone knows, things can go viral and escalate very fast.
Anyone who’s been a victim will know that the consequences of online abuse are no different from those of bullying in real life - stress disorders, trauma, anxiety, sleep problems, depression and physical pain to name just a few.
The campaign is calling on a WhiteRibbonSquad of influencers, comedians and personalities as ambassadors to spread the message to ‘break the chain of hate, fight the pack mentality online and encourage meaningful change in language, mindsets and behaviours’.
THE KERING FOUNDATION
Founded by François-Henri Pinault in 2008, the Kering Foundation is actively engaged in combating violence against women, which affects 1 in 3 women worldwide. It supports programmes with local NGOs and social entrepreneurs, and organizes awareness campaigns across Mexico, the United States, the United Kingdom, France, Italy, China and Japan.
Through external and internal campaigns, the Kering Foundation seeks to increase visibility on an issue to which the world is increasingly receptive to in the #MeToo era. Where the right to live in equality is being claimed on a global scale.
In 2012 the Foundation spearheaded its first campaign for White Ribbon For Women to raise awareness about a subject which remained all too taboo. 2018 marks the 7th edition, a campaign to engage and mobilize Generation Z, particularly young men to combat cyberbullying.
The Kering Foundation also works to create a supportive workplace environment within the Group for survivors of domestic violence, which impacts every social class, culture and nationality. It is thus the responsibility of companies to support their employees.
Actioning this belief, the Kering Foundation designed a customized 3-hour domestic violence awareness training session for Kering employees. Initiated in partnership with Solidarité Femmes in France in 2010, this training has since been replicated with D.i.Re in Italy, Women’s Aid in the UK and NNEDV and NAESV in the US. Since 2010, over 1,200 Kering employees have attended the sessions, including the Group’s Executive Committee.
Alongside the Foundation FACE, the Kering Foundation also initiated the first European network of companies engaged to cease gender-based violence. In November 2018, the CEOs of the network members met together in Paris to sign a charter of engagement to take concrete steps in the workplace to combat violence against women and support survivors.
PARTNERING WITH LOCAL NGOS
Since 2008, the Foundation favors an approach that focuses on co-construction of programs with a limited number of key partners. It supports survivor-centered local organizations that provide comprehensive services to women, such as La Maison des Femmes, a safe place for vulnerable women in France. This haven provides care as well as guidance, medical but also psychological, emotional, mental and physical for survivors of violence, and more specifically of female genital mutilation. Another partnership is with HER Fund, Hong Kong based, which gives grants to local grassroots organizations that work with women from marginalized communities. The HER Fund mobilizes resources and builds their capacities in order to empower them.
SUPPORTING SOCIAL ENTREPRENEURS
The Kering Foundation Awards support and recognize social entrepreneurs innovating to address gender violence. Through this bi-annual Award, the Kering Foundation provides financial grants, two years of mentorship under the guidance of Kering experts, as well as a six-month incubation program with a social innovation specialist, in order to help these organizations maximize impact on the lives of the women and men they support.
TOGETHER FOR A FUTURE WITHOUT VIOLENCE: THE NEXT 10 YEARS
As the Kering Foundation moves into its second decade of efforts to combat violence against women, it will deepen current partnerships as well as forge new ones with experts in the field. The Foundation will continue to provide flexible and long-term funding to local women’s organizations to co-construct impactful programmes tailored to local needs. It will support the survivor-centered work that has been the focus of its approach for the past 10 years, while expanding its actions – moving also towards prevention. To strengthen its impact, going forward the Kering Foundation will support programs working to challenge harmful belief systems and the question of masculinity directly with young men and boys.
This week The Kering Foundation is celebrating 10 years. Mr. Pinault (CEO and Chairman of Kering) and Celine Bonnaire (Executive Director of The Foundation) hosted an event in Paris to celebrate.
Speaking at the event last night, Mr. Pinault said: "For the past 10 years, we have contributed to weakening the taboo around violence against women by openly addressing it in our awareness campaigns. We have supported these women through the work of our partner organizations and our social entrepreneurs. We have united other companies around our cause, to build momentum. We can build on this experience for the future.
"We will continue the fight. I want the Kering Foundation to explore new fields of action. Prevention, for example, by raising awareness among men about violence against women. I also keep in mind the fate of the children, who are often direct or indirect victims of this violence. I hope that the Kering Foundation launches actions in these areas, in addition to its ongoing activities. This 10 year anniversary of the Kering Foundation fills me with gratitude for those who accompany us, with pride for what we have done thus far, and determination for the future."