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Ever wondered what the hell millennial pink is? Allow us to explain...

You've probably already seen it approx. 43 times today.

12 Sep 2018

So, pink comes in a helluva lot of shades, as anyone who’s ever worked in fashion and/or Dulux will tell you, from the merest hint of a blush (think red sock in white washing) to full on fuchsia (see ill-advised holiday cocktails) it covers a wide spectrum.

Right now though there’s only one shade to be seen in... say hello to Millennial Pink. It’s absolutely everywhere and whether you know what it looks like or not, you’ve likely already seen it, ooh, about 43 times today.

Ok, but what kind of pink is it?

Technically it’s a pink with the blue taken out (bear with us, this does make sense) or blush with a beige tint. Or is it beige with a blush tint? As anyone who has asked their hairdresser for ‘sort of caramelly blonde highlights’ and ended up with ginger stripes a 1997 Geri Halliwell would consider OTT will know, describing colours is tricky. So let’s talk examples.

  1. Acne bags
  2. The top tier of the Grand Budapest Hotel (NOT the bottom tier , that is altogether far too ‘Barbie Pink’ and would absolutely not be the backdrop to any self-respecting blogger's flat-lay)
  3. The restaurant at Sketch
  4. Most things on the high street right now.
  5. Frose (AKA frozen rose) wine.

Where did it come from?

Pantone naming rose quartz as their colour of 2015 kick started the return of pink, but it was still a bit too girly for the androgyny-seeking fashion-forward millennial. Jump to 2017 and Pantone (yep them again, they’re a colour authority btw, not an Italian cake or French yoghurt) pick ‘Pale Dogwood’ for their Spring fashion report.

A ludicrous name admittedly - anyone else thinking mucky pup rather than muted pink? Moniker aside it was the perfect, just-pink-enough shade that ticked off all the key boxes of toning well with green house plants, working with 99% of Instagram filters and looking cute on both you and your BF. You know everything us ‘millennials’ hold dear….

Isn’t it just the same as rose gold?

NO. God, no. It most definitely is not. Rose gold is now basic and only fit for tote bags that say things like “Keep Calm and Drink Prosecco”. Millennial Pink is miles away from its totally-over little sister. For this week at least, anyway...