We've just discovered Next's cool little sister brand and you're going to want everything

Our new obsession.

16 May 2019

Earlier this year, we discovered that everyone's high street favourite Zara has a secret, oh-so-stylish sustainable collection tucked away on its website. The conscious edit, Join Life, is filled with fashion-forward, eco pieces that you'd be forgiven for thinking were straight from the mainline offering. Naturally, we stocked up.

Ever since, we've been scouring all our favourite stores in search of further undetected gems. And happily, our lunchtime scrolling paid off when we discovered Next's cool little sister collection, Label Mix.

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It’s not spring without a peasant blouse in your wardrobe – this one’s by Mix/Kitri and we love how it adds punch to your favourite jeans. Tap to shop. . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #kitristudio #kitrigirls #peasantblouse #blouse #springflorals #florals #spring

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According to the website, the collection is "created in collaboration with fashion's rising stars and niche brands to create beautifully crafted investment pieces".

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London Fashion Week started yesterday! Watch out for Rejina Pyo, whose architecture-inspired feminine creations have turned into one of the city’s most exciting design talents. We’ve collaborated with her on exclusive pieces like this chic updated trench coat – tap to shop it. . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #lfw #rejinapyo #trenchcoat #buynow #wearforever #investmentdressing

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Those investment pieces come in the form of a mix of trend-led fashion and timeless wardrobe staples that walk the line between fashion and function. And this season, there's an array of must-have summer pieces that will blend seamlessly into your wardrobe.

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incoming: Mix/Zocalo Chic's colourful totes. A sell-out when we stocked them last year, they're back this summer in select prints and colours. Aside from looking good, they also do good: they're made from 100% recycled plastic in Mexico. Tap to shop the whole look . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #zocalo #recycledplastic #reuse #recycle #mexico #totebag

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Need a wide cropped jean for work? How about a pleated, feather-light maxi skirt (already a favourite of Holly Willoughby's) Perhaps you're in the mood for picking up a Parisian-style spring trench? Label Mix have got you covered.

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@hollywilloughby looking lovely in our Mix/Huishan Zhang leopard print pleat skirt on This Morning. Thank you @angiesmithstudio. Skirt will be going live in a few weeks. **Update; we’ve added a link in our bio to an email sign up for when the skirt goes live** . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #hollywilloughby #thismorning #pink #skirt

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There's plenty more inspiration if you're heading off on holiday, and need to stock up on Bardot tops, ruffled skirts, and all kinds of statement earrings. Seriously, you could sort your suitcase in one shop.

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Spring's other great cover-up - a leather biker jacket. This one by leather label Mix/Lab refreshes the classic moto in a rich burgundy. Styled here with Mix/Natasha Zinko's tiered floral skirt and Mix/E8's slides. Tap to shop. Designers @natashazinko @lablondon @zazou_clothing . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #bikerjacket #leatherjacket #florals #springcoverup

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And if you're a fan of fashion's current obsession with mix 'm' match patchwork dresses, you definitely need to check out Label Mix's colourful printed dresses, which have a touch of designer brand Rixo about them (minus the £300 price tag).

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Counting daisies: this striking floral dress is just the thing to see in the first days of spring. It's from our in-house label Next/Mix, which focuses on re-spun versatile wardrobe staples - tap to shop. . . . Bag by Mix/Zocalo coming soon. . . . #itsallaboutthemix #labelmix #designer #collaboration #exclusive #floral #floraldress #springflowers #spring #nextfashion

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While you're indulging in a spot of retail therapy, you're also supporting the next generation of design talent. What better reason to hit the shops?