Stella McCartney

These 6 fashion brands are creating pieces from ocean waste that wouldn’t look out of place in the world’s chicest wardrobes

It's World Oceans Day!

08 Jun 2019

You may think you *know* how bad plastic is, and you *know* that it's damaging our oceans, but did you know that every minute, the equivalent of a dump truck of plastic enters the ocean?

Did you know that an estimated 12.7 million tonnes of plastic pollutes our oceans every year?

Did you know that by 2050 it's estimated there will be more plastic than fish by weight?

Did you know that, at some point in our lives, we'll consume fish that has digested plastic microfibres?

Did you also know that clothing and textiles are the primary source of microplastics in our oceans?

It's not just plastic bottles or plastic bags that are causing the problem, but it is in fact predominantly the products that you hang in your wardrobe and put on your body. Various forms of plastic, like polyester, acrylic, and nylon reportedly now make up about 60% of our clothes

But while the fashion industry is entirely guilty of being one of the world's biggest polluters up until now, it is becoming one of the most innovative and proactive industry's in the fight for our planet, with sustainable fashion becoming more, well, fashionable than ever.

To celebrate World Oceans Day, and put a spotlight on the reality behind the often ignored concept of ocean pollution, we've rounded up 6 brands who are not only creating sustainable pieces, but are using ocean waste itself to create them...

1. REFORMATION

One of Instagram’s most popular brands, Reformation's entire ethos is based around sustainable and ethical practices. Their latest collection of swimwear is not only chic, but also created using Econyl; a regenerated nylon fibre made from fishing nets from the ocean and other waste from landfills.

Shop the collection here

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A fresh batch of Ref Swim is here. By 2050 there will be more plastic in the ocean than fish. That's why we make our swim from ECONYL®, which diverts plastic out of landfills and oceans and recycles it into fabric. It also has the potential to be recycled infinitely, helping create a more circular fashion system. And remember - synthetic clothing will shed fewer microfibers if you wash them by hand in cold water and use a GuppyFriend bag (get one at thereformation.com) to help capture what does shed.

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2. STELLA MCCARTNEY

Known just as well for her commitment to ethical and sustainable practices as she is for her brilliant designs, Stella McCartney is unsurprisingly also experimenting with fabrics made from ocean waste and much of her sportswear line is crafted from Econyl. She has also previously teamed up with Parley for the Oceans in the fight against marine plastic pollution.

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Every minute, the equivalent of a dump truck of plastic enters the ocean and by 2050 it's estimated there will be more plastic than fish by weight. Last winter our campaign was set against a backdrop of a landfill highlighting overconsumption and waste; this year's campaign focused on water. This #WorldWaterDay we are bringing attention to the growing issue surrounding the destruction of our oceans as a result of harmful ocean plastics. We’re committed to trying to reverse the damage that has been done and we invite you do the same by being mindful of waste and where it ends up. #StellaMcCartney #StellaCares

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3. ADIDAS x PARLEY

Another label frequently teaming up with Parley for the Oceans is adidas, who have been working with the organisation since 2015. Together they’ve grown beyond the initial line of ethically produced footwear, now producing workout gear, athleisure and more, not only promoting the mission and raising money and awareness, but also ridding masses of waste from our oceans.

Shop adidas x Parley here

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Walk the walk, and talk the talk. Lace up and join in as we #RunForTheOceans to take action against marine plastic pollution. . Sign up now at adidas.com/RunForTheOceans . #adidasParley @parley.tv

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4. PAPER LONDON

PAPER is a supremely chic, sustainable brand, whose new swimwear collection is not only made using a sustainable material fabricated from recycled fishing nets, but also protects against the sun’s rays, offering the equivalent UV protection of an SPF50 sun cream. "Technical fabrics are so fascinating right now", Kelly Townsend, the label's creative director, told Rozanov, "and they can virtually do anything. Turning fishing nets into luxurious swimwear jersey - which is quick drying, and factor 50SPF - is just one of them."

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C O C O N U T Q U E E N 🌴| our bestselling asymmetric #Coconut #Swimsuit also comes in a striking humbug check for #SS19 🖤 | 📸 @josefinabietti | #PAPERLDNgirls | @revolve @shopbop | #sustainablefashion #sustainableswimwear

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5. RICHARD MALONE

Richard Malone is a former Central Saint Martins fashion student who's fast becoming one of London Fashion Week's most popular designers. His spring/summer 2019 collection, which was shown during Fashion Week last September, was greeted with rapturous applause for not only its aesthetic brilliance but also its consciousness. Featuring outfits made from Econyl via global textile company, Aquafil, Richard was praised for his creation of beautiful, functional, and sustainable designs.

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Beautiful @amberjeanrowan in SS19 flag ruche dress, made entirely from regenerated fishing nets @econyl *sold out worldwide Amber, an alopecia sufferer since 15, is raising awareness for new initiative @hairfreelife ❤️❤️❤️ #richardmalone #womenswear #sustainablefashion

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6. TOGETHERBAND

An extension of the Bottletop brand - whose simple mission is to empower both people and the planet - the #togetherband is an initiative that sees friendship bracelets made from upcycled ocean plastic from Costa Rica, re-cycled illegal firearm metal from El Salvador and made by a group of women in Nepal who have been rescued from human trafficking. It has a number of celebrity backers, including models Naomi Campbell, Doutzen Kroes, and sportsmen Aaron Ramsey and Andy Murray.

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Activist, ambassador for @knotonmyplanet and model @doutzen Kroes is sharing her #Goal15: Life On Land #TOGETHERBAND with her husband Sunnery! Who are you sharing yours with? #ShareYourGoal 💚🙏🌍 Filmed by @jeromeduran at @springstudios in NY. @bottletoppers @ubs @wwf_uk @unfoundation @theglobalgoals

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