This incredible beauty brand is helping to save our oceans

Earth-friendly beauty.

22 Apr 2019

With the conversation around sustainability at the forefront of everyone's minds right now, there's no better way to evaluate our clean credentials than looking at the contents of our makeup bags.

Even as we look to shop the high street consciously, working out whether our cleanser is cruelty-free, our lipstick is vegan, or our skincare is actually organic, can be nothing short of a minefield.

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One brand that makes good on its environmental promises is , a brand new beauty range centred around groundbreaking marine ingredients that actually have a positive impact on the planet, as well as your complexion.

One Ocean Beauty was founded in 2018 with a simple mission in mind: to help protect the health of the oceans. Quite simply, the brand harnesses "blue technology" which involves reproducing marine extracts from algae, kelp, and seaweed in the lab rather than harvesting them from the sea. In other words, we're not stripping the ocean's natural bounty for our beauty.

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While many of our high technology beauty products actually contain high levels of active ingredients that are harmful for our skin, One Ocean's formulas are completely free from ‘dirty’ ingredients: GMOs, parabens, sulfates, phthalates, PEGs, EDTAs, nanoparticles, mineral oils and synthetic fragrances.

Not only are One Ocean's products clean, but they're also socially aware too. Upon launch, the brand donated $250,000 to Oceana, the largest global non-profit focused solely on ocean conservation.

One Ocean Beauty launches today exclusively at Net-A-Porter.