Stella McCartney's incredibly sustainable new collection encourages people to channel their inner activist and we're so here for it

A powerful message.

08 Jul 2019

We've been girlcrushing hard on Billie Eilish here at GLAMOUR HQ and it seems we're not the only ones.

Stella McCartney asked breakthrough American singer-songwriter to debut her new All Together Now collection during her first-ever Glastonbury performance and now we can reveal the range in all its glory.

Stella has paid tribute to her father, Paul McCartney, as the collection and entire campaign are inspired by the iconic Beatles film Yellow Submarine. Stella says she wants to bring its spirit back to life and send its message of peace, love and togetherness to a new generation. Cute.

The collection features scenes, motifs and graphics from the film across womenswear, menswear and kidswear. Digitally remastered for its 50th anniversary last year, the film is a psychedelic adventure that sends a message of 'togetherness' that Stella believes is just as important in today’s political climate as it was when it was originally released. She hopes her campaign will help spread this statement of unity to a modern audience and encourage them to be agents for change.

“I recently went to a screening with family and friends for the digital relaunch of Yellow Submarine," she explained. "I hadn’t seen it since I was young, and honestly it blew my mind. It affected me in a way I just wasn’t expecting. Especially this idea of connecting people and bringing people together—politically this message has never been more relevant. So, I came out and I was like ‘I have to do something.’”

Stella says that her knitwear and jerseys, which are embroidered with 'All Together Now' slogans in multiple languages, is proof of this, while a dramatic Fur-Free-Fur jacquard coat depicts The Beatles in their marching band uniforms, she says.

Of course, as a sustainability trailblazer, Stella says the collective effort to save our planet is the main message behind the collection. Pieces are made from organic cotton jersey and denim, regenerated cashmere, ECONYL® recycled nylon and sustainable viscose, with a brand new 100% recycled cotton Breton. We like your style, Stella.