It started out in 2014 as a small capsule collection for Susie Cave's close friends that took inspiration from an unfinished novel by her husband Nick.
Fast forward four years later, and has become a global brand loved the world over by celebrities and influencers for its ultra-feminine silhouettes infused with gothic charm.
The British born fashion brand is the brainchild of Susie Cave, the model and wife of Nick Cave, the frontman of Nick Cave & The Bad Seeds. Launched in 2014, the label has developed an A-list following, with fans including cool girl Brits like Alexa Chung, Sienna Miller and Keira Knightley, to headline Hollywood stars like Dakota Johnson, Maggie Gyllenhal and Cate Blanchett wearing the designs on the red carpet.
With modest cuts, opulent fabrics and vintage touches, the dresses are a masterclass in understated sexiness, something that's earned the ankle-skimming dresses rave reviews from celebs and It girls alike.
It's the brand's signature that been flooding our Instagram feeds this year though, with everyone from Chloe Moretz to Jennifer Aniston making public appearances in the ultra-flattering style and naming it the dress of 2018.
At the royal wedding of Meghan Markle and Prince Harry, the under-the-radar label went stratospheric when three guests appeared in the elegant silhouettes.
'I don't know what it is,' Florence Welch told , 'but they make you look like you're practising witchcraft in a very romantic cult, which is how I want to look all the time. As a musician, I worship at the altar of Nick Cave, so I've always been fascinated by Susie as his enigmatic muse and inspiration. It's been so beautiful to see the muse become the maker.'
We're calling it: sexy witch is your 2019 vibe.