Yaas! Urban Decay's new Pride collection is here and 100% of profits go to an LGBT charity

Time to shine 🌈

17 May 2019

Pride month is just around the corner, which means we can expect a whole lotta rainbow-themed merch heading our way as we celebrate love in all its beautiful, colourful forms.

One brand that's actually delivering on a pledge to empower the LGBTQ+ community is Urban Decay, who have just dropped a brand new makeup collection inspired by World Pride.

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The Sparkle Out Loud collection is filled with, you guessed it, all manner of bright, glitzy makeup, including a superfine , a , and a to bling up your makeup bag.

There's also one major throwback in the form of a that's transporting us back to the early 2000s, when we spent our entire summer holiday plastered in the sparkly stuff.

There are six iridescent shades to choose from, including Saturday Stardust (a pink glitter with blue shift), Dreamland (a peach glitter with green shift, Soul Love (aqua blue glitter), Disco Daydream (silver glitter), Distortion (iridescent glitter) and Party Monster (lilac glitter with reflective holographic shift).

The collection isn't just about makeup, of course. Heavy Metal Glitter has been specifically designed in recognition of the 50th anniversary of the Stonewall Riots, and comes with a strong message of tolerance, self-expression and love without exceptions.

"We believe in celebrating your true self and loving whomever the f**k you want," Urban Decay wrote in a post announcing the collection on Instagram.

Even better, Urban Decay is donating 100% of the purchases
from the limited-edition eyeliner in the shade Stonewall to benefit LGBT charity Stonewall, which campaigns for the equality of lesbian, gay, bi and trans people across Britain.

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The entire collection is available to now on Urban Decay, and we recommend snapping up these gems fast if you're a bit of a magpie for shimmer and shine, because we predict a sellout pretty soon.