Yaas! Urban Decay's new Pride collection is here and 100% of profits go to an LGBT charity

Time to shine 🌈

17 May 2019

Pride month is just around the corner, which means we can expect a whole lotta rainbow-themed merch heading our way as we celebrate love in all its beautiful, colourful forms.

One brand that's actually delivering on a pledge to empower the LGBTQ+ community is Urban Decay, who have just dropped a brand new makeup collection inspired by World Pride.

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Love is love β€” no exceptions ✨ One of our favorite couples @clareehoff and @Debnever wearing the full Heavy Metal Glitter Collection πŸ³οΈβ€πŸŒˆ Clare is wearing: 24/7 Glide-On Eye Pencils in Electric Empire, Roxy and Viper, Heavy Metal Glitter Liners in Stonewall, Starfire, Goldmine, Stage Dive and Studio and HIFI Ultra Cushion Lipgloss in Star Stunner. Deb is wearing: 24/7 Glide-On Eye Pencil in Viper, Heavy Metal Glitter Gel in Party Monster, Heavy Metal Glitter Liner in Studio and HIFI Shine Ultra Cushion Lipgloss in Disco Queen #SparkleOutLoud #UrbanDecay #Makeup #Beauty

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The Sparkle Out Loud Heavy Metal Glitter collection is filled with, you guessed it, all manner of bright, glitzy makeup, including a superfine glitter eyeliner, a metallic eye pencil, and a glitter lip gloss to bling up your makeup bag.

There's also one major throwback in the form of a glittery multi-purpose gel that's transporting us back to the early 2000s, when we spent our entire summer holiday plastered in the sparkly stuff.

There are six iridescent shades to choose from, including Saturday Stardust (a pink glitter with blue shift), Dreamland (a peach glitter with green shift, Soul Love (aqua blue glitter), Disco Daydream (silver glitter), Distortion (iridescent glitter) and Party Monster (lilac glitter with reflective holographic shift).

The collection isn't just about makeup, of course. Heavy Metal Glitter has been specifically designed in recognition of the 50th anniversary of the Stonewall Riots, and comes with a strong message of tolerance, self-expression and love without exceptions.

"We believe in celebrating your true self and loving whomever the f**k you want," Urban Decay wrote in a post announcing the collection on Instagram.

Even better, Urban Decay is donating 100% of the purchases
from the limited-edition eyeliner in the shade Stonewall to benefit LGBT charity Stonewall, which campaigns for the equality of lesbian, gay, bi and trans people across Britain.

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We believe in celebrating your true self and loving whomever the f**k you want. This year for World Pride: Together, we will Sparkle Out Loud with our new Heavy Metal Glitter Collection launching globally June 2019. Click the link in our bio to see the full collection. #SparkleOutLoud ✨#UrbanDecay . Urban Decay is donating 25% of the purchase price from our Stonewall Heavy Metal Glitter Eyeliner to benefit the @stonewallfoundation! More to come on that soon πŸ’œ

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The entire collection is available to buy now on Urban Decay, and we recommend snapping up these gems fast if you're a bit of a magpie for shimmer and shine, because we predict a sellout pretty soon.