The world of fashion is constantly evolving, and it seems that the legendary lingerie juggernaut that is the Victoria's Secret Fashion Show is the latest pop culture fixture that has been swept along on a new wave of progress.
In an internal email obtained by CNBC, Leslie Wexner, CEO of Victoria’s Secret’s parent company, L Brands, explained that a traditional TV broadcast was no longer "the right fit" for the show anymore.[ id="Bq6O5sbgs0w"]
"Fashion is a business of change," Wexner began. "We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show.
"Going forward we don’t believe network television is the right fit. In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event—delivered to our customers on platforms that she’s glued to… and in ways that will push the boundaries of fashion in the global digital age."
The company memo, which was reportedly sent to employees on May 10, goes on to explain that the company will look to host "a new kind of event" moving forward.
The show has faced mounting criticism in recent years for perpetuating unattainable beauty standards, and distorting viewers' body image. Last year, L Brands chief marketing officer Ed Razek fuelled further controversy when he told Vogue that he didn’t believe casting for the show should be inclusive of plus-size and transgender women.[ id="Bq6SwCgg6xF"]
"We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t," he said.
When asked if the show should be more inclusive, he continued: "No. No, I don’t think we should. Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special."
Viewing figures have also been plummeting, and the last broadcast in December 2018 hit an all-time low in the show's history, despite appearances from the likes of Gigi Hadid, Kendall Jenner and Karlie Kloss.[ id="Bq8GYxDApYc"]
That doesn't mean to say that the lingerie extravaganza is disappearing from our screens altogether. Fans are speculating that the iconic Victoria's Secret Angels will spread their wings once again via a streaming platform in an effort to modernise, which makes sense in the digital age. Watch this space...