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ASMR is the wellness trend literally everyone is obsessed with, so what is it?

If it's good enough for Cardi B...

27 Oct 2018

ASMR aka ‘brain tingles’ or ‘braingasms’ is the new wellness trend that everyone is talking about, and we’re here for it. Not convinced? Read on to get the 411 on this slightly bizarre wellness trend that we think could rival mindfulness.

With 4.9 million videos tagged ASMR on Instagram and more than 13 million ASMR videos on YouTube, this ‘brain-tingling’ sensation is not to be ignored. Even Cardi B is hooked. In her latest interview with W magazine, Cardi revealed her love for the soothing sounds of ASMR videos and ended up doing the whole interview in a gentle whisper style.

So, what actually is ASMR and why the hype?

ASMR stands for Autonomous Sensory Meridian Response, a feeling some people experience as a result of certain sights and sounds, such as whispering, folding towels and hair brushing. "It is characterised by the tingling of the skin that starts at the crown of the head and works their way down the spine and leads to increased feelings of calm and relaxation."

People are going cray for ASMR videos for their sleep-inducing, de-stressing, and mood-boosting feels. In a new study by the , it claims "ASMR can have the same physiological and psychological benefits as relaxation techniques such as mindfulness."

But, why is ASMR so effective?

We all know how life can sometimes feel a bit stressful, right? Well, ASMR can help us de-stress and increase the likelihood of getting a better night’s sleep (which we all want) thanks to its triggers with bonding behaviours. Although, ASMR benefits aren’t just restricted to the evening or the bedroom. It can be used any time of the day, so say you’re having a stressful day at work, you can take a small break and listen to some sounds or watch videos on YouTube to help you.

There you have it. We're pretty much sold.