DNA skincare brands are steaming ahead with promises of better-looking skin with seriously bespoke formulas. Made for you isn't enough anymore, made from you is more like it. Kidding, kind of.
Here's what it actually involves...
What does DNA have to do with our skin?
Your DNA or genetic makeup can have a huge impact on your skin, according to Patricia Boland, skin specialist and lead product developer at .
"Everything from varicose veins to stretch marks, skin discolouration and sagging of the skin are related to our genetic makeup", she says. "This explains why some people start seeing skin conditions such as pigmentation, acne, and wrinkles in their 20s, while others may not experience these skin ailments until later in life."
There are even a few skin disorders that can be entirely caused by inherited factors, such as albinism, epidermolysis bullosa and ichthyosis.
"Other skin disorders such as acne and discolouration can also derive from our DNA, so even if you are religious with your skincare regime, sometimes it's all down to your genetic makeup."
But your current skincare products aren't entirely powerless, because while they can't transform your genetic makeup, they can help to counteract or calm the effects occurring on the surface.
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How does DNA skincare supposedly work?
Rather than just buying any old product from the shelf and hoping for the best, DNA skincare uses information gathered from your own genetic makeup to prescribe the products, and a routine to counteract any adverse effects.
"Once your genetic make-up has been recorded, it’s turned into a report detailing your particular skin characteristics and how it’s predicted to change in the future", says Patricia. "This, in turn, gives you a better understanding of your skin and skin type so you can manage and understand it in later life.”
What does the process involve?
Don't worry, no blood is drawn. In fact, DNA testing is quite easy.
“You take a saliva sample using a cheek swab and then hand it over to scientists for processing", says Patricia. "Your DNA is then extracted and analysed for any genetic variations that can show any risk of disease and resilience to environmental factors."
Some brands specialising in DNA targeted products make it really simple, by sending you a kit in the mail to complete and post back.
Then, "once your genetic make-up has been recorded, it’s turned into a report detailing your particular skin characteristics and what its future health looks like.”
Or if you're going through a brand, specific products are recommended and a routine laid out. Pretty cool, huh?