Interviews. Pub quizzes. General life. Some situations call for research.
But in a world where time is tight, any extra information needs to seamlessly slot in to our morning commute. We're talking on our phones, by 8am, and make it snappy because we're also trying to apply mascara before our tube stop.
The problem is... when it comes to beauty knowledge, we could go on and on.
But we won't.
Best Beauty Advent Calendar 2018: Get them now before they're all gone!
Instead, we've put together an A-Z of buzzwords, ingredients and terminologies, so you can brush up on your beauty, double-time.
Stopwatch at the ready.