Shade, tone, coverage, finish; finding the best foundation for your skin type is not exactly a walk in the park. Add in the harsh winter weather, it starts to seem like an unattainable feat. But when you do find that perfect fit, The One that gives you all the coverage you desire and fulfils your every skin need, the epic search suddenly becomes worthwhile.
In fact, a recent survey from has revealed that 1 in 10 women (11%) say that finding their perfect foundation is as important as finding their perfect partner - and we're inclined to agree with them.
Just think of us like your foundation match-maker, the Cupids of coverage...
Here's a few pro tips to try:
1. If you are buying for everyday wear, perhaps keep the coverage a little lighter or go for a tinted moisturiser and then use one of our best concealers to target any areas in need of extra coverage.
2. Choose three shades you think are a close match, swiping all three side-by-side down your cheek towards your jawline. The shade that seemingly disappears, wins.
3. Step outside and check the shade in natural light.
4. Have a foundation for when you're tanned, and one for when you go weeks without sun.
Now, whether you're looking for something dewy, matte, velveteen, or something in between, you can start your search for a soulmate in our edit of the best foundations...