What is it about a stand-out red power lip that adds a good whack of oomph to an otherwise unremarkable outfit? And in seconds, too. A crimson pout remains one of the most versatile makeup looks – it's alluring, seductive, outspoken, rebellious, bold, loud and ultra, ultra chic. That's a lot of personality from one lipstick bullet.
Of course, the world's best-selling shade is a bona fide beauty staple among the GLAMOUR beauty team, where we reckon it's the easiest way to look powerful, pulled-together and, at the very least, glam, in a single swipe. And it seems we're not alone. Gwyneth Paltrow once said: "Beauty, to me, is about being comfortable in your own skin. That, or a kickass red lipstick." And we couldn't agree more.
Seasoned red lipstick wearers know only too well the power a punchy pout holds. But, if you're just entering the world of bold lip colours, thanks to a multitude of forumlas, its easier than ever to customise the shade to a look your comfortable with. Don't fancy a full-on matte mouth, opt for a slightly more sheer texture, or apply your lipstick to the centre of your lips and blend out with your fingers for a more diffused finish (v insouciant). Think bold is better? Layer up the colour for a punchy and unashamedly audacious red lip.
Either way, you can guarantee success with one of the following fail-safe shades. They're the best reds in the business when it comes to colour, comfort and a side of sass...