And while it may seem like just another avenue for which to be persuaded to spend more money that we don't *technically* have, it is actually a refreshing way to update your wardrobe - discovering new labels that you don't always find yourself aimlessly stumbling into while walking down the high street.
is one such brand, and a label that has a lot to thank Instagram for in terms of its recent rise in public conscience.
While perhaps not initially a brand that everyone has heard of, you've likely spotted it while scrolling - whether you realised it or not. With a loyal celebrity fanbase that includes the likes sibling power-pairings Gigi and Bella Hadid, and Kendall and Kylie Jenner, it's even likely that you've spied it several times...
Popular because of their minimal, '90s-inspired aesthetic, By FAR is the label behind those mini handbags and barely-there sandals you've seen welcomely littering your feeds over the past couple of seasons.
A team of three, twin sisters Sabina Gyosheva and Valentina Bezuhanova work alongside their best friend Denitsa Bumbarova draw on their diverse experience - which ranges from modelling to running a renewable energy business - to create these striking pieces that each individually and effortlessly reach cult status.
The great news? The girls have a very conscious approach to their work, crafting their sculptural pieces from sustainable Italian leather and suede in their family-run factory in Sofia, Bulgaria.
Stocked on , , , , , and, of course, 's own website, their pieces range in price from around £250-700.
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And if that's got your in the mood for some new season sandals, scroll down to browse - and shop - our edit of summer's best...