With all the various dietary requirements of a modern day beauty regime (vegan, paraben-free, organic...), "cruelty-free" often gets lost in the mix or else confused to mean something else. So, what does it actually mean if a brand is cruelty-free? Allow us to explain...
Essentially, cruelty-free means that no animals were hurt or killed in the creation of the products - for example, killing or harming animals to collect ingredients and, of course, testing products on them. Luckily, and especially in the past few years, many beauty brands have called for a complete stop to animal testing and many go even further by making their products vegetarian or vegan and supporting charities that protect animals and their environments. And with so many incredible plant-based ingredients and scientific innovations, there's really no need (or excuse!) to resort to harming our furry friends.
Your ultimate guide to the difference between vegan, natural, organic, clean and fair trade beauty
To help you on your cruelty-free mission, we've rounded up some of our favourite brands that are vehemently against cruelty to animals, but if you're curious whether another brand complies to cruelty-free standards, check out or 's list of approved brands to be sure.