However, despite this seeming like a fairly simple task, most of us aren't actually washing our faces properly.
We've enlisted the advice of Nurse Alice Jenkins, dermatologist and cosmetic nurse at www.harleyinjectables.com, and Dr David Jack (www.drdavidjack.com), for the in-depth skin cleansing tips everyone needs to know.
1. Always use a cloth and cleanse with water first
Remove most makeup and debris with a damp, clean cloth and use only water (this can be a micellar water). Then, using a cream-based cleanser on a damp, clean cloth remove any residual makeup and debris. The third cleanse should be with plain or micellar water again to remove any residue. Make sure you never ignore your neck or hairline; leaving out these parts can cause bacteria build-up and a break out of acne.
Your favourite micellar water just had a milky makeover to help save your winter skin
2. Never use hot water to wash your face
Use lukewarm or cold water to properly cleanse. Hot water is no friend to your skin so never wash your face in the shower. Hot water, saunas and steaming the face can cause dilation of blood vessels and breakage of delicate tissue.
3. Always spend 60 seconds cleansing
Ensure you always take at least 60 seconds to cleanse your face. It's a lot longer than you think so set a timer on your phone and give your face (and neck!) a mini facial massage while you're at it.
4. Add an exfoliator into the mix
Try to exfoliate 2-3 times a week. It helps remove any dead skin cells and helps your skin to absorb any products you put onto it. If you use an exfoliator with beads in it, do it before your cleanse - the cleanser will help remove the beads wash your fresh skin.
Gigi Hadid named this £5 face scrub as her favourite and chances are you've already tried it
5. Don't forget a serum
The final stage of any good cleansing routine should be using a serum to restore the acidic pH of the skin (to help balance the bacterial flora on the skin surface), and to deliver acid-pH antioxidants (such as vitamin C and AHAs) to the skin surface.