Boxing may have long been synonymous with sweaty, aggressive men attempting to emulate Rocky Balboa but, actually, it's the latest and greatest way to get fit.
Shane Collins was quick to catch onto the wellness trend and opened - a boutique boxing gym in Chelsea. The 50-minute, high intensity classes that incorporate all the fundamentals of boxing quickly amassed a plethora of famous fans, from Cheryl and Ellie Goulding to Ashley Roberts and Jourdan Dunn.
So what's all the fuss about? KOBOX has changed the game in the way it delivers a high energy, gut-busting workout.
Firstly, the trainers themselves are epic (and there's a spot of eye candy in the form of Rosie Huntington-Whiteley's brother, Toby, and Jourdan Dunn's brother, Antoine), who guide you step-by-step through the fundamentals of boxing, from your footwork all the way through to your punches.
They have tailor-made aqua bags (so no chipped nails!), and the room is dimly lit so if you want to collapse in a heap in the corner, no one will see or judge you.
To make things simple, KOBOX has devised a ‘Punch By Numbers’ approach to help you get the most out of your class. In 5-10-minute rounds, your KOBOX trainer will guide you through the numbered combinations. And just to make sure you’re on track, the combos will be projected on the wall for you, too. Once you’ve done your first round on the bag, it’s time to head to your wall station for a feast of gruelling exercises. At your station, you'll be smashing down medicine balls, squatting, pushing, pulling and jumping.
The Chelsea studio became so popular that they decided to open another venue in the City and now that's become so popular, they'll be opening another studio in Marylebone.
Make like Cheryl and get your ass down there now.