There are two types of ponytail - the essential, basic, keep-that-hair-outta-yer-face sort of pony, or the powerful, statement sort that demands attention and deserves a swing!
We're here for the latter.
It's no secret how popular this head-topping style has become, with stars like Ariana Grande showing us that the bigger, longer and *ahem* shinier it is, the better. Even those with short hair can get in on the action, with the low, parted pony offering an on-trend option for anyone rocking a bob or lob.
The key is to keep it interesting - whether embellished with hair accessories, twisted, braided, or just incredibly sleek, these little details will take your ponytail game up a notch and stop it from slipping into schoolgirl territory. But before that, be sure to style prep.
To create all the volume and bounce you need, spritz in some dry shampoo or texturising spray pre-styling or even add in a few curls with a curling wand before putting it up. This will especially help thin hair to hold the hairstyle in place.
Hair prepared. Now it's time for a bit of updo-spiration. Here are some of the coolest new ways to style your statement ponytail...