If you've been keeping a keen eye on your Instagram feed lately, you've may have noticed the same style of jean cropping up.
But having sold out in under 24 hours when Version 1 launched in the summer (and three more times after subsequent re-stocks), it's no surprise that Steph Shepherd's latest collaboration collection with J Brand is being well-received.
For Version 2, the woman who started out as Kim Kardashian's assistant and quickly became a wildly popular influencer has created two styles of the now iconic #LittleBlackJean. One of which, ironically, is blue.
Launching exclusively at Selfridges, Steph created an ultra-soft pair in a deep indigo wash. Just in time for festive over-indulgence, the jeans are made from the recently-launched Photo Ready HD Denim, a material that stretches 1.5 times more than the original before recovering back to the same size.
The other style is a coated black pair, with a unique leather-like look. "I am so excited to launch the wax-coated version of the #LittleBlackJean", Steph said at the launch. "It’s a dressier version that can really step up your look for a night out!" And if anyone knows about dressing for a night out it's a Kardashian pal.
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The great news? They're (for now, at least), but you'll have to act fast. Judging by the last launch they won't be around for long.
Unsurprisingly for the well-connected beauty, the jeans have been snapped up by some of the world's biggest and best dressed stars including Rosie Huntington-Whiteley, Aimee Song and Olivia Culpo.
Scroll down to see how they're being styled...