If you've got your finger even anywhere near the fashion pulse, you'll likely be well aware of the industry's fave new hue.
While orange may well be up there, it's the colour's slightly gloomier sister shade that's piquing the sartorial interest of some of the world's savviest dressers.
So it came as no surprise that when the high street dropped its autumn collections we were inundated with endless chocolate options.
9 key trends from a month of fashion shows that we'll all be wearing by autumn
The stand-out highlight?
We're already calling it, and it's going to be this 80s-inspired, ruched, shoulder-bulging number by Zara.
Typically ahead of the curve, Instagram influencers have been snapping up the £79.99 number and gracing our feeds with their take on it...[ id="BmK9Hv4nQpa"]
With its minuscule hemline balanced out by ballooning, full sleeves, it is the perfect piece for this unpredictable weather we're currently being treated to.
No doubt a punchy choice for daytime, however, we're envisioning this particular number as more of an evening vibe with either some cream mid-heeled mules for civilised drinks, or some killer strappy heels if you're going OUT out.
Not convinced? Scroll down to see the six other Zara pieces we're predicting will sell out as soon as autumn hits...